Most companies invest in research and development to stay innovative and up to date on the latest technology. However, it is often expensive and time-consuming. A cheaper yet efficient option is to outsource the services from specialized companies to get the latest technology and techniques and maintain a competitive advantage. Gartner Group is such a company. The purpose of this article is to analyze the Gartner Group website as a tool for modern companies.
Summary Description
Gartner Group is a research and advisory company established in 1979. The company focuses on research and development to give executives critical information for everyday decision making. It has over 15000 associates and operates in over 100 countries globally. It serves close to 15600 clients and has about $4B annual revenue, which makes it one of the best companies of its kind (“Gartner: Fueling the Future of Business,” 2020).
The primary goal of the company is to ensure that companies have the necessary information to stay up to date and maintain a competitive advantage by providing a wide range of solutions for the contemporary organization. It also gives professional advice on modern-day challenges and interventions to solve contemporary leadership, management, and technology issues (“Gartner: Fueling the Future of Business,” 2020).
Look, Feel, and Target Audience
The company website is essential and interactive with a professional feel to it. From a looks point of view, the website looks professional with an underlying dark blue theme and text color. It has a few pictures and the text is easily legible. Usability is crucial to any professional website and Gartner has done a great job in terms of navigation throughout the site. Even the most fundamental internet user can easily browse through the well-organized site. The primary target audience of the company is the executives of various companies. The look, feel and target audience is suitable for modern-day organizations.
Useful Features and Interests
There are numerous interesting functionalities and information featured on the Gartner website. One of the most important features is that the information is fact-based, unlike other websites. The information on the Gartner website is backed by solid evidence from previous research and reports. According to (Watson,2016), working with factual information results in more accurate results and decision-making.
Another useful feature of the website is organization. The website is organized such that it is easy to access required information. The links are categorized by function and by industry which makes it easy to access accurate information.
One of the links on the site I intend to follow is the security and risk management link under the information technology section of the website. It is one of the major issues for modern companies and solutions based on factual analysis would be useful for any modern company (Soomro, Shah, & Ahmed, 2016).
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It would, therefore, be useful in my career. I also intend to follow up on the AI strategy research under the innovation and Strategy section. AI is the future of computing and learning how companies are investing in AI would be useful for my career. Gartner has useful and interesting features for application in the modern and future industries.
Bottom Line Evaluation
From a professional point of view, Gartner is a useful tool for professionals and companies in different fields all over the world. It is simple, usable, appealing and considers various professions. Overall, the company provides critical information useful in the modern and future industries all over the world. In my opinion, the company is successful in meeting its objectives of providing fact-based solutions in different sectors of modern companies.
Conclusion
Gartner Group is a research and advisory company for modern organizations all over the world. The company is one of the best of its kind and focuses on providing fact-based solutions to modern company problems. The website is appealing, easy to use, and targets professionals in different industries. Most of the features on the website are useful to professionals and the website has links to research that is crucial to decision making in the modern age. Overall, the website meets its objectives and serves its purpose.
References
Gartner: Fueling the Future of Business. (2020). Retrieved 6 January 2020, from https://www.gartner.com/en
Soomro, Z. A., Shah, M. H., & Ahmed, J. (2016). Information security management needs more holistic approach: A literature review. International Journal of Information Management, 36(2), 215-225.
Watson, H. J. (2016). Creating a Fact-Based Decision-Making Culture. Business Intelligence Journal, 21(2), 5-9.
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