It is almost a guarantee ..when You employ your freshly built web site with a copywriter, you get someone with above-average expertise in writing. However, the best writers are not just decent writers. They are interviewers, researchers, and advertisers. You must thoroughly understand all the advantages, the goals, and priorities for the project, what makes their customers tick, and what separates you from the competition before they can write those lead-generating or sales gems.
If your copywriter is not covering these topics and asking these questions before he begins writing your copy, you will not get the biggest bang for your buck
Website copywriting components:
Objective of the project:
What goal Do you plan to promote, inform consumers, increase your product or service brand visibility, improve your company profile … or maybe, internally, motivate your company, boost your business mind, and build loyalty towards businesses??
Audience target:
Who is the consumer that we talk to? What are your race and your age? What work do they have? How is their economic and social situation? Where is the regional distribution of the customers? Why are they motivated? Even if you knew something about the brand / operation already?
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Description of the product:
What are all the product’s features, its specifications, components, its manufacturing, and delivery process? What efforts have been made to market it to date?
The value of consumers:
Why should the customer buy your product or service? Can you quantify savings in time, money and/or effort? What is the relative importance of this product/service to the customer?
Support for benefits claims:
What proof is available to support your product/service claims; in the form of test data, focus group reports, testimonials? We are looking for specific, quantifiable facts here, not subjective generalities.
Competition:
Who are your competitors in the marketplace? How can I get an objective assessment of their features and a comparison to your product or service?
Creative thinking:
What are the advertising constraints and limits, such as the expenditure, timetable, and general requirements?
Distribution:
How exactly are you trying to market this promo? What is the intended advertising strategy … should brochure and mail program operate where and when?
Single Selling Plan:
Who makes the product / service uniquely special on the market? What is the difference between you and the competitors?
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